Monthly Archives: January 2013

For The Price Of A Cup Of Coffee…

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This week we have launched our new pricing plans. As a former Race Director, I have been hyper sensitive in determining our pricing based on our value proposition. Yes, RaceHQ was developed for event managers to operate more efficiently and execute quality events within budget, proving built-in workflow and event expertise, standardization of best practices, knowledge management, and cross-event collaboration (…phew!). But the true value proposition is providing event managers with a tool to manage the cumbersome logistics so they can spend more time marketing and growing their events. Period.

The objective of our pricing is not to be another added expense. It is to help you be more efficient so you can spend less. When you are more efficient, you make better decisions. You can also get more done with fewer people. We are all guilty of getting into what I call ‘get ‘er done’  mode in the final stretch of event planning when all actual ‘planning’ goes out the window. Rapid-fire purchasing decisions are made – without comparative quotes or consideration for quality – because there’s a race to manage and hundreds or thousands of participants showing up in a few days. Then there’s replication of efforts or ‘recreating the wheel’ that happens every year because there are no repeatable, standardized operating procedures within the organization. Everything is stuck in someone’s head from the previous year and that someone is probably you or someone no longer with the organization, so lots of time is spent bringing ‘everyone up to speed’. All of this is a major distraction to actually marketing and growing your event.

To make sure we got it right, we hired third-party consulting group MarketSpring to conduct a comprehensive RaceHQ Usability and Pricing Study. The objective was to validate and gather input toward product usability and pricing through the collection, analysis, and reporting of unbiased data to substantiate product and pricing decisions. MarketSpring conducted a series of one-on-one interviews with both current users and prospective customers, as well as a quantitative online survey to over 150 event managers. We wanted to understand how organizations were using or would use the software to determine how best to structure our pricing to fit everyone’s needs. The challenge was to make pricing fit the smaller organizations with perhaps just one person putting on their first race all the way through to the larger enterprise organizations planning multiple very large-scale events with lots of moving parts.

What we’ve come up with is a pricing model that scales with you and your organization. Plans start at just $10/month for a single user planning their first race and go up from there as the organization adds more events and users to their account. All plans come with unlimited support and unlimited number of projects within a race. As your event grows (and becomes wildly successful!) and you invite more people to your race crew, the relative price for a single user drops to less than $3/month for our larger enterprise plan…or about the price of a cup of coffee.

Please let us know what you think. Our pricing goal is to make sure the software more than pays for itself through efficiencies brought to your organization while allowing our team to continue developing and supporting a great product!

-Anton Villatoro, President & Co-Founder, RaceHQ

Do Something Good

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Every time I wear my favorite t-shirt I get a lot of ‘I like your shirt’ comments. I always have to look down to remind myself which t-shirt I am actually wearing to read up-side-down ‘Dooo-Sooome-thing-Good’. Then I question whether I have actually done anything good at all that day besides wear a lousy t-shirt encouraging others to do something good. I’ve tried to think of all the reasons why people like my t-shirt so much and I truly believe it comes down to everyone just inherently wants to do something good. Good for others, good for their community, and good for them.

Doing “good” comes in a variety of flavors, but certainly one of the most popular of our time is participating in an event and raising millions upon millions of dollars for a cause near-and-dear to our hearts. I have always said, a person doesn’t simply roll out of bed one morning and think ‘I’m going to run a marathon!’. There are often much bigger motivators than oneself that drive individuals to dedicate themselves to the rigorous training required just to arrive on the starting line.

In the ‘busyness’ of everyone’s lives, people simply don’t have a lot of bandwidth to do something good that really moves the needle. Therefore, signing up for an event and raising money for a worthy cause is an excellent way people can really make a big difference – for others, their community, and themselves. And if you’re the person or team organizing the event, then you are doing something good by providing an incredible experience to your participants by which to raise money for a cause, giving back to your community in a meaningful way, and raising the self-confidence and self-esteem of your participants.

So as we ring in the New Year, think about how you want to position your event to do something good this year. There are many great models out there – which include both non-profit and for-profit events – that allow participants to raise money for a cause while creating a financially-sustainable event (yes, it’s ok for everyone to get paid). To name a few, there are wonderful charities like the Challenged Athletes Foundation that produce cause-related events and operate as a not-for-profit, there are events like the Boston Marathon that name a certain number of official charities and allocate bibs to these charities they in turn ‘sell’ for a minimum fundraise, then there are for-profit events like the Rock ‘n’ Roll Marathon series that may name one ‘Official Charity’ and that charity receives exclusive benefits and access to participants for their fundraising efforts.

Whichever model you choose, it’s important to remember that your City officials (i.e. the people that approve your permits…wink, wink!) don’t just care about the economic impact of your event but also the social impact to your community. So even as you and your team are the ones busting your humps to pull off the event or are often taking the financial risks associated with producing the event, be diligent in tracking and reporting back to City officials (and letting them take the credit for!) the social impact of your event such as: revitalization to a particular neighborhood, ways you are supporting youth programs, or number of dollars raised for an incredible cause. Mayors love, love, love good news and to be able to talk about it in the media puts a smile on everyone’s face. Like I said, everyone wants to ‘Do Something Good’.

If you need assistance thinking through how to position your event to do something good, don’t hesitate to reach out. We are here to help.

– Anton Villatoro, President & Co-Founder, RaceHQ