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MarketHub

RaceHQ Launches Group Buying Program MarketHub

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Race Directors to leverage buying power of thousands of races on platform

San Diego,RHQ_MHCA – April 9, 2015  RaceHQTM, a first-of-its-kind cloud-based event planning and purchasing tool for participatory events, announced today the release of its MarketHub feature leveraging the buying power of thousands of races on behalf of race directors. In addition to RaceHQ’s powerful project management tool for participatory events, race directors will now have the ability to purchase smarter on everything needed to pull off an event with the convenience of single invoicing and easy payments.

RaceHQ’s new MarketHub feature was created to help race directors produce quality events within budget and make their lives easier. Besides a completely redesigned user-friendly interface released last month, RaceHQ’s MarketHub feature gives its members the ability to receive non-binding, anonymous quick quotes and to work with a dedicated representative throughout the ordering process.  Initial products and services offered include event t-shirts, medals, bibs, registration, timing, photos, rentals, signage, and insurance.

“Until now race directors had very little buying power and spent much of their time chasing down quotes from multiple vendors” said Anton Villatoro, President and Co-Founder of RaceHQ. “With over 2,000 races representing more than 2,000,000 participants on platform, our members kept asking for help in securing quality products and services within their RaceHQ project plans at better prices. Since tasks within a project are intimately tied to purchasing decisions, offering our members a group buying program made perfect sense.”

RaceHQ Membership is for event managers of small-, medium-, and large-sized events and includes access to RaceHQ project management tool, MarketHub group buying program, and exclusive invites to expert webinar series, virtual roundtables, and downloadable templates. For more information or to create a free RaceHQ account, visit RaceHQ.com/signup

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About RaceHQ

RaceHQ.com is an online event planning and purchasing tool for participatory events. Developed specifically for event managers, RaceHQ incorporates a comprehensive set of features to more efficiently operate and execute events within budget every time. RaceHQ replaces the clipboard and yellow notepad by allowing race directors to easily take control of their events online using any device, ensuring nothing slips through the cracks. Learn more at RaceHQ.com or set up your free account today at RaceHQ.com/signup and engage with us on Twitter @Race_HQ and on Facebook.

RaceHQ Releases Next-Generation Project Management Application with New Interface

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Race Directors offered free account for up to 10 members for a limited time

San Diego, CA – March 26, 2015  RaceHQTM, a first-of-its-kind cloud-based project management, collaboration and task management tool for participatory events, announced today the release of its new software Version 2.0 with a fresh new look and powerful new features. The follow up to RaceHQ’s powerful event management software is now available for free for up to 10 members when event managers create an account by March 31, 2015 at midnight EST.

RaceHQ’s new appearance, features, and improvements were all designed to help race directors take their race to the next level and make their lives easier with a robust project management tool specifically tailored for participatory events. Besides a completely redesigned user-friendly interface, new features amongst many include the ability to follow the progress of a project or task as well as the ability to set reminders to prompt a user to get started on a project or task before it’s too late. This highly anticipated software version was designed and built by a team of industry veterans with over 50 years of experience in event management and technology.

“We’re refreshing our appearance and rolling out some great features and improvements to truly help race directors in the trenches of event management” said Anton Villatoro, President and Co-Founder of RaceHQ. “RaceHQ just keeps getting better and it’s a perfect time to get acquainted with our product. In the coming months, we’re rolling out some incredible new features that will completely revolutionize how the industry manages an event.”

RaceHQ Version 2.0 is for event managers of small-, medium-, and large-sized events and is currently being offered for free for up to 10 members when a new account is created by March 31, 2015 at midnight EST. RaceHQ membership also includes exclusive invites to expert webinar series, virtual roundtables, and downloadable templates. For more information or to create a free RaceHQ account, visit RaceHQ.com/signup

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About RaceHQ

RaceHQ.com is an online project management, collaboration and task management tool for participatory events. Developed specifically for event managers, RaceHQ incorporates a comprehensive set of features to more efficiently operate and execute events within budget every time. RaceHQ replaces the clipboard and yellow notepad by allowing race directors to easily take control of their events online using any device, ensuring nothing slips through the cracks. Learn more at RaceHQ.com or set up your free account today at RaceHQ.com/signup

and engage with us on Twitter @Race_HQ and on Facebook.

RaceHQ Announces Webinar on Running Event Industry Trends

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Expert Panelist to Include Running Great Alan Culpepper, Vice President, Competitor Group, Inc. & Two-Time United States Olympian

San Diego, CA – webinar_Allan CulpepperFebruary 03, 2015  RaceHQTM, a first-of-its-kind cloud-based project management, collaboration and task management tool for participatory events, announced today its seventh webinar in the Managing the Millions of Details Webinar Series titled ‘Running Event Industry Trends in the Coming Year’ on February 11, 2015 at 2PM EST. The webinar will feature industry expert panelist Alan Culpepper, Vice President of Government Relations & former Vice President, Events Division, Competitor Group, Inc. and two-time United States Running Olympian.

RaceHQ’s Managing the Millions of Details Webinar Series was created to help race directors take their race to the next level by bringing together the industry’s top experts in their given field to provide perspective and knowledge on the hottest topics impacting the participatory event industry. ‘Running Event Industry Trends in the Coming Year’ is the seventh in this series of highly interactive video webinars that will be moderated by industry veteran Anton Villatoro, President & Co-Founder of RaceHQ.

“As the sport of running continues to grow and evolve, it’s important to understand the trends that shape the industry,” said Anton Villatoro, President and Co-Founder of RaceHQ. “With Alan’s unique background as an Olympic athlete, a specialty retailer, and now within the event industry it will be great to get his perspective on the coming year.”

RaceHQ webinars are for event managers of small-, medium-, and large-sized events and includes a ‘Critical Success Factors’ and ’Road Map to Success’ one-pagers, as well as a free RaceHQ account. Webinar format will be a 25-minute panel discussion, followed by 20-minutes of Q&A. For more information or to register, visit RaceHQ.com/webinar-running-trends.

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About RaceHQ

RaceHQ.com is an online project management, collaboration and task management tool for participatory events. Developed specifically for event managers, RaceHQ incorporates a comprehensive set of features to more efficiently operate and execute events within budget every time. RaceHQ replaces the clipboard and yellow notepad by allowing race directors to easily take control of their events online using any device, ensuring nothing slips through the cracks. Learn more at RaceHQ.com or set up your free account today at RaceHQ.com/signup

and engage with us on Twitter @Race_HQ and on Facebook.

RaceHQ Announces Webinar on Triathlon Event Industry Trends

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Expert Panelist to Include Bob Babbitt, CEO of Babbitt Media Group, USA Triathlon & Ironman Triathlon Hall of Fame Inductee

San Diego, CA – January 09, 2015  RaceHQ, a first-of-its-kind cloud-based project management, collaboration and task management tool for participatory events, announced today its sixth webinar in the Managing the Millions of Details Webinar Series titled ‘Triathlon Event Industry Trends in the Coming Year’ on January 28, 2015 at 2PM EST. The webinar will feature industry expert panelist Bob Babbitt, CEO of Babbitt Media Group and USA Triathlon & Ironman Triathlon Hall of Fame Inductee.

RaceHQ’s Managing the Millions of Details Webinar Series was created to help race directors take their race to the next level by bringing together the industry’s top experts in their given field to provide perspective and knowledge on the hottest topics impacting the participatory event industry. ‘Triathlon Event Industry Trends in the Coming Year’ is the sixth in this series of highly interactive video webinars that will be moderated by industry veteran Anton Villatoro, President & Co-Founder of RaceHQ.

“As the sport of triathlon continues to grow, it’s important to understand the trends that shape the industry,” said Anton Villatoro, President and Co-Founder of RaceHQ. “Everyone needs to work together and it’s industry leaders like Bob Babbitt that help guide the future of the sport so it will be great to get his perspective on the coming year.”

RaceHQ webinars are for event managers of small-, medium-, and large-sized events and includes a ‘Critical Success Factors’ and ’Road Map to Success’ one-pagers, as well as a free RaceHQ account. Webinar format will be a 25-minute panel discussion, followed by 20-minutes of Q&A. For more information or to register, visit RaceHQ.com/webinar-triathlon-trends.

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About RaceHQ

RaceHQ.com is an online project management, collaboration and task management tool for participatory events. Developed specifically for event managers, RaceHQ incorporates a comprehensive set of features to more efficiently operate and execute events within budget every time. RaceHQ replaces the clipboard and yellow notepad by allowing race directors to easily take control of their events online using any device, ensuring nothing slips through the cracks. Learn more at RaceHQ.com or set up your free account today at RaceHQ.com/signup and engage with us on Twitter @Race_HQ and on Facebook.

RaceHQ Announces Top 5 Industry Impacts from 2014 Webinar as part of its Managing the Millions of Details Webinar Series for 2015

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San Diego, CA – December 22, 2014  RaceHQTM, a first-of-its-kind cloud-based project management, collaboration and task management tool for participatory events, announced today six new webinars in its upcoming Managing the Millions of Details Webinar Series 2015. The Managing the Millions of Details Webinar Series 2015 will again feature notable industry expert panelists and will kick off the New Year with ‘The Top 5 Impacts to the Event Industry in 2014’ on January 14, 2015 at 2PM EST. A complete First Quarter webinar schedule is below.

THE TOP 5 IMPACTS TO THE EVENT INDUSTRY IN 2014

Wednesday, January 14th, 11:00AM PST / 2:00PM EST

TRIATHLON EVENT INDUSTRY TRENDS IN THE COMING YEAR

Wednesday, January 28th, 11:00AM PST / 2:00PM EST

RUNNING EVENT INDUSTRY TRENDS IN THE COMING YEAR

Wednesday, February 11th, 11:00AM PST / 2:00PM EST

RECRUITING, MANAGING, AND REWARDING EVENT VOLUNTEERS

Wednesday, February 25th, 11:00AM PST / 2:00PM EST

LEVERAGING SOCIAL MEDIA TO INCREASE EVENT REGISTRATION

Wednesday, March 11th, 11:00AM PDT / 2:00PM EDT

BUDGETING AND MANAGING EVENT EXPENSES EFFECTIVELY

Wednesday, March 25th, 11:00AM PDT / 2:00PM EDT

RaceHQ’s Managing the Millions of Details Webinar Series was created to help race directors take their race to the next level by bringing together the industry’s top experts in their given field to provide perspective and knowledge on the hottest topics impacting the participatory event industry. These six new webinars in this series of highly interactive webinars will be moderated by industry veteran Anton Villatoro, President & Co-Founder of RaceHQ.

“We are thrilled to once again be able to bring together top industry experts that are willing to share their deep knowledge to fellow industry colleagues,” said Anton Villatoro, President and Co-Founder of RaceHQ.  “This is the time of year we all make new commitments and our hope is that these six new webinars will really help race directors get organized in the New Year”.

The Managing the Millions of Details Webinar Series began earlier this Fall and featured notable industry expert panelists Dave McGillivray, President of Dave McGillivray Sports Enterprises and Race Director of Boston Marathon, Olympic Medalist Rod Dixon, YMCA’s Tara Taylor, Richard Hulnick, Creator of NYC Marathon and New York Road Runners Charity Programs, Alison Tibbits, National Director, Endurance at Muscular Dystrophy Association, Cape Capener, Senior Vice President, AVIA, and John Smith, Senior Vice President, Competitor Group, Inc.

RaceHQ webinars are for event managers of small-, medium-, and large-sized events and includes a ‘Critical Success Factors’ one-pager, ’Road Map to Success’ info-graphic, and a free RaceHQ account. Format of webinars will be a 25-minute panel discussion, followed by 20-minutes of Q&A.

For more information or to register, visit www.racehq.com/webinars

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About RaceHQ

RaceHQ.com is an online project management, collaboration and task management tool for participatory events. Developed specifically for event managers, RaceHQ incorporates a comprehensive set of features to more efficiently operate and execute events within budget every time. RaceHQ replaces the clipboard and yellow notepad by allowing race directors to easily take control of their events online using any device, ensuring nothing slips through the cracks.

RaceHQ Announces Webinar on Ensuring Event Safety & Security Presented by ACTIVE Network

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Expert Panelist to Include Dave McGillivray, President of Dave McGillivray Sports Enterprises and Race Director of Boston Marathon

Webinar Security

San Diego, CA – November 19, 2014  RaceHQTM, a first-of-its-kind cloud-based project management, collaboration and task management tool for participatory events, announced today its fourth webinar in the Managing the Millions of Details Webinar Series titled ‘Ensuring the Safety & Security of Your Event, Presented by ACTIVE Network’ on December 3, 2014 at 4PM EST. The webinar will feature industry expert panelist Dave McGillivray, President of Dave McGillivray Sports Enterprises and Race Director of the Boston Marathon.

RaceHQ’s Managing the Millions of Details Webinar Series was created to help race directors take their race to the next level by bringing together the industry’s top experts in their given field to provide perspective and knowledge on the hottest topics impacting the participatory event industry. ‘Ensuring the Safety & Security of Your Event, Presented by ACTIVE Network’ is the fourth in this series of highly interactive webinars that will be moderated by industry veteran Anton Villatoro, President & Co-Founder of RaceHQ.

“In light of the bombing tragedy that occurred at the 2013 Boston Marathon, we are honored to host one of the industry’s top experts on ways to ensure the safety and security of our events,” said Anton Villatoro, President and Co-Founder of RaceHQ. “The world has changed, and unfortunately, event organizers are now faced with how to effectively deal with all types of potential event safety and security issues.”


“ACTIVE Network is in the business of helping event organizers create great experiences, and by working with partners like RaceHQ to present high-impact webinars on hot topics that affect our industry we further our commitment of providing the best resources to race directors in order to accomplish their goals,” said Ryan Smith of ACTIVE Network

RaceHQ webinars are for event managers of small-, medium-, and large-sized events and includes a ‘Critical Success Factors’ one-pager, ’Road Map to Success’ info-graphic, and a free RaceHQ account. Webinar format will be a 25-minute panel discussion, followed by 20-minutes of Q&A. For more information or to register, visit RaceHQ.com/webinar-security.

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About ACTIVE Network

ACTIVE Network™ is the leader in Activity and Participant Management™ and data solutions powering over 55,000 customers worldwide with SaaS technology that streamlines activity and event administration. Our enterprise-level ACTIVEWorks® cloud platform, combined with our business intelligence tools, make managing and operating all types of activities, events and organizations smarter and more efficient. ACTIVE Network™ was founded in 1999 and has offices worldwide. For more information, visit: http://www.activenetwork.com or follow us on Twitter @ACTIVENetwork.

About RaceHQ

RaceHQ.com is an online project management, collaboration and task management tool for participatory events. Developed specifically for event managers, RaceHQ incorporates a comprehensive set of features to more efficiently operate and execute events within budget every time. RaceHQ replaces the clipboard and yellow notepad by allowing race directors to easily take control of their events online using any device, ensuring nothing slips through the cracks. Learn more at RaceHQ.com or set up your free account today at RaceHQ.com/signup

and engage with us on Twitter @Race_HQ and on Facebook.


RaceHQ Announces Charity Webinar With Top Industry Experts

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RaceHQ Webinar-CharityExpert panelists with largest event and charity backgrounds in the world

San Diego, CA – October 30, 2014  RaceHQTM, a first-of-its-kind cloud-based project management, collaboration and task management tool for participatory events, announced today its second webinar in the Managing the Millions of Details Webinar Series titled ‘Creating Social and Financial Impact Through Your Event Charity Program’ on November 5, 2014 at 4PM EST. The webinar will feature industry expert panelists including Richard Hulnick, creator of NYC Marathon and New York Road Runners Charity Programs with over $200 Million raised for the 350+ charities involved and Alison Tibbits, National Director, Endurance at Muscular Dystrophy Association.

RaceHQ’s Managing the Millions of Details Webinar Series was created to help race directors take their race to the next level by bringing together the industry’s top experts in their given field to provide perspective and knowledge on the hottest topics impacting the participatory event industry. ‘Creating Social and Financial Impact Through Your Event Charity Program’ is the second in this series of highly interactive webinars that will be moderated by industry veteran Anton Villatoro, President & Co-Founder of RaceHQ.

“We are thrilled to host this panel of top industry experts on how to best create an event charity program that makes good business sense,” said Anton Villatoro, President and Co-Founder of RaceHQ.  “Whether a for-profit or not-for-profit organization it is critical that events and charities know how to partner to create social and financial impact for all involved”.

RaceHQ webinars are for event managers of small-, medium-, and large-sized events and includes a ‘Critical Success Factors’ one-pager, ’Road Map to Success’ info-graphic, and a free RaceHQ account. Webinar format will be a 25-minute panel discussion, followed by 20-minutes of Q&A. For more information or to register, visit www.racehq.com/webinar-charity.

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About RaceHQ

RaceHQ.com is an online project management, collaboration and task management tool for participatory events. Developed specifically for event managers, RaceHQ incorporates a comprehensive set of features to more efficiently operate and execute events within budget every time. RaceHQ replaces the clipboard and yellow notepad by allowing race directors to easily take control of their events online using any device, ensuring nothing slips through the cracks.

Building a Successful Event Sponsorship Program for Mid-Sized Events

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We define mid-sized events as events with up to 5,000 participants and how you approach sponsorship can differ from that of a larger event. You still need disciplined sales practices about how you manage your time and your pipeline, but there are unique success factors that will help you land in-kind, cash, and media sponsors.

Unless your in-kind sponsor is also paying cash, limit their exposure to to product placement onsite at your event (e.g. XYZ energy drink at the finish line). This will also boost the value of your cash sponsorship packages, not only because you are giving in-kind sponsors incentive to upgrade their involvement the following year (with cash!) but you are also ensuring you do not end up with a dilutive sponsor ‘alphabet soup’ with 50+ logos on all your event marketing materials.

When it comes to cash sponsors, pursue regional and national companies with a strong brand and a local presence (such as a Volkswagen dealership). This will lend credibility and raise the profile of your event which will also helping you land other cash sponsors.

Media sponsors, however, really should be your first stop when building out your sponsorship program for a mid-sized event. Go after media partners in every category (TV, radio, print, etc.) by offering sponsorship benefits – much like you would to any other potential sponsor – in exchange for promotional inventory (e.g. 15-sec radio spots) you can use to promote your event while folding this in to your sponsorship packages as an added sponsor benefit to your cash sponsors.

Building a Successful Event Sponsorship Program for Small Events

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Whether you manage a small event (up to 500 participants) or a larger event many of the principals of building a successful event sponsorship program remain the same. You still need to build your sales materials and have a sales process in place. However, how you approach sponsorship can differ dramatically because your event does not have the same reach for a sponsor as a larger event.

When approaching in-kind sponsors go after local companies for budget relieving product (i.e. bananas, bagels, etc.), but also one that will serve to enhance the participant’s event experience and increase the profile of your event. For example, if you are able to secure your local Whole Foods Market then not only will you get food for your participants but a national brand attached to your event at the same time.

Cash sponsors for smaller events are harder to secure, but not if you take the right approach. Go after local companies that are heavily tied into the community that are accustomed to making cash “donations” to sports teams and leagues. Also be sure to tie in with a local charitable cause as this will make writing a check for the sponsor much more palatable if they know your event supports a worthy cause.

Lastly, be sure to pursue local media sponsors by pitching them great stories about your participants that could garner editorial coverage for your event. Tie in with a local charity and talk about how your event is helping to change lives. We are, after all, in the business of raising the self-esteem and self-confidence of millions of people and everyone loves a great story!

Building a Successful Event Sponsorship Program for Large Events

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Building a successful event sponsorship program for large events of 10,000 or more participants differs dramatically from small- to mid-sized events. Not only does it require a higher level of sophistication on behalf of you and your team, but the sponsor is also generally much more sophisticated and truly understands that sponsorship is simply another form of advertising. As such, the sponsor’s expectations will largely revolve around return on their investment as compared to other forms of advertising their product or service.

For in-kind sponsorships pursue sponsors that not only offer budget relief but that also have the ability to write a check. Often times in the negotiating process you can offer to accept more product than cash if the in-kind product also helps your bottom line. For example, a shoe and apparel company (e.g. Brooks) might be able to supply some or all of your participant tech-T’s in addition to their cash sponsorship.

Within cash sponsorships larger events have a wider range of endemic and non-endemic companies they may pursue. Generally speaking, because of their higher level of sophistication the sponsor will also likely spend more dollars to activate the sponsorship than a sponsor of a smaller event. As such, it will be important for you and your team not only to activate the sponsorship on your end effectively but to perform a 3rd-party sponsorship valuation to show a high return on investment for they know they are getting higher return than a traditional advertising medium.

When it comes to media sponsorships not only will you want to feed your media partners stories for editorial purposes and negotiate promotional inventory to fold into your sponsorship packages, but you will want to embark on joint-selling opportunities. Joint-selling with a media partner will open the door to potential sponsors you may not otherwise be in touch with on a regular basis, whereas your television partner may speak with these companies on an on-going basis. For example, up-selling Volkswagen into an advertising package that also includes sponsorship benefits to your event could be a win-win-win for all involved!