Key points:

  • Incorrect artwork is the most common cause of delays and additional expense
  • All artwork must be in vector formats (.ai or .eps)
  • All text must be converted to outlines
  • You can’t magically transform a jpeg (or a bmp, tif, png, etc) into a vector file
  • Ask your sponsors for their vector logos very early in the process

For most custom products (like shirts, medals, bibs, signage, etc) our manufacturing partners require your logos and other artwork in a vector format. The primary causes of delay in the entire process is the lack of vector graphics and that often leads to increased costs.

Vector graphics allow designers and artists to resize, recolor, and rearrange design elements without sacrificing the quality of a logo. A vector can be scaled up to infinity, whereas a .jpeg, .bmp, etc can’t really be scaled at all.

If your logo files are .ai or .eps files, they’re probably the files that we need. Occasionally, a .pdf is a vector file, but not always. A .jpeg, .bmp, .png, and .tiff are most certainly not vector graphics.

You cannot make a vector graphic from a non-vector (raster) graphic with a simple save-as. It just doesn’t work that way. Don’t bother trying.

What if you don’t have a vector file? Well… you probably do, but you just don’t know it because you don’t have a program (usually Adobe Illustrator) that opens that file. The vast majority of logos are originally created as vector graphics, so there’s a good chance that somebody in your organization has a vector file.

If you’re 100% sure that you don’t have one, we can help. RaceHQ can attempt to convert a logo to a vector format for free, but we won’t always be able to do it. In most cases our manufacturer can do it for a fee. Our partners typically charge $50 per hour for vector conversion. It usually takes a max of one hour, but complex logos can take considerably longer. You can also search Google for “vector conversion service” and find a million options in a wide variety of price ranges.

Want to learn more? Click here. We’re not endorsing that company, but they’ve done a great job explaining the difference between vector and raster graphics in detail.

Finally, one other thing about artwork… be sure to have your artist convert all text to outlines!